Please use the password I provided to view the details of this project due to its confidential nature. If you don't have a password, feel free to reach out to me so that I can walk you through privately!
ThinkData Works
How can we empower users to explore a wide range of features with more confidence?
ThinkData Platform is a data management tool that allows users to connect datasets from any source and unearth insights. The main project I worked on is Feature Gating — introducing certain features to users, supporting them to enjoy the features, then upselling them to more advanced payment plan at the right moment.
I had the privilege to collaborate with a talented, cross-functional team at ThinkData Works! Here's a snapshot of the stakeholder design review where I presented my work to CTO, VP of Engineering, and many more.
01 Projects I worked on
1. Feature gating
The goal of this project was to remove friction from the sales process by introducing features incrementally and communicating ROI clearly. I gathered information from stakeholders, conducted thorough research on best practices, finalized designs based on the feedback from stakeholders, and handed them off to developers.
2. Event metrics for analytics tool
For the user analytics to be implemented on the platform, I created systemic event metrics, clarifying what insights the team wants to get and identifying how the analysis of each metric will answer the company's business questions.
3. Heuristic evaluation
In every biweekly meeting with developers, I shared my insights on the usability issues of the current platform and suggested potential solutions. I was able to discover critical user flow errors, hence some of my solutions were highly prioritized and rapidly implemented by the team.
02 How I made it successful
1. Ask instead of overthinking
While preparing my first stakeholder presentation, I booked 1:1s with every stakeholder and asked questions such as "What do you expect to see the most during design review?" or "How would you define a successful design review?" This helped me understand their perspectives better, customize my presentation to meet their needs, and feel more confident about sharing my work.
2. Match people I work with
To fast-track my learning curve and adapt to the nature of the startup environment, I thoroughly observed how my team members worked, extracted the gist of our conversations, and incorporated what they said into my work. The team appreciated that I thought hard about what they said and incorporated their feedback immediately.
3. Be curious about things that are outside of my scope
To understand the full scope of the product and the company's roadmap, I connected with my coworkers outside of my team. For example, I reached out to some in-house data scientists and observed how they ingested datasets which later helped me have a deeper understanding of data ingestion flow and discover room for improvement.
03 Feedback from my team
Please use the password I provided to view the details of this project due to its confidential nature. If you don't have a password, feel free to reach out to me so that I can walk you through privately!